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Tues Nov 5
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Focus your week and use our Content Tracks to help you tailor your AW experience specific to your needs, industry background and specialties.

Tues Nov 5

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My Advertising Week

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My Schedule

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10:00 AM CST

Plata: Transmedia Storytelling

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10:50 AM CST

Mercado Libre: Building a Brand and Driving Demand

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11:40 AM CST

Ad Weak: The Dilemmas of Making Weak Content

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12:30 PM CST

Sightwalks - Behind the Scenes

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2:00 PM CST

Influencer Marketing 360: The Synergy That Boosts Results

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2:50 PM CST

Fueling Innovation: AI's Role in Creativity & Beyond

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3:40 PM CST

The New Owners of the Media

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4:30 PM CST

From Zero to #1: The Unstoppable Rise of Chisme Corporativo in Just 5 Weeks

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5:20 PM CST

FILMVERTISING: Film That Looks Like Advertising or Ads That Look Like Film

Creativity Stage

Content, Media, & Entertainment
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10:10 AM CST

Humanizing the Internet: Empowering Your Branding and Performance Strategies

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11:00 AM CST

MrBeast’s Blueprint for Global Good: How Digital Influence Powers Real Change

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11:50 AM CST

Advertising Trilogy: Data, Innovation and Incrementality

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12:40 PM CST

Brandtertainment & Hacking Culture: Breaking Barriers in Brand Connection

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2:10 PM CST

Deep Audience Connections: Empowering Advertisers with Relevant Content & Brands

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3:00 PM CST

COMBO! The Superpowers of Gaming

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3:50 PM CST

Fast Fashion Bets on Influencers: Myths, Taboos, and Realities

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7:00 PM CST

Future Is Female Awards

Innovation Stage

Trends and Insights
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10:00 AM CST

How Media Quality Helps Inform A Successful Campaign Strategy

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11:10 AM CST

BuzzFeed: 5 Lessons to Adapt Your Brand to New Generations

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12:00 PM CST

The Future is Now: Transformative Trends in Marketing and Advertising

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12:50 PM CST

Generative 3D and the Future of Creativity

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2:20 PM CST

Microsoft Advertising: Performance Gurus

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3:10 PM CST

The Future of DOOH: Overcoming Technical Barriers and Embracing Innovation

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4:50 PM CST

Impactful Collaborations: Secrets to Success on TikTok

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5:40 PM CST

Music: The Transformative Power in Culture and Advertising

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6:30 PM CST

Influencer Marketing from the Inside: Strategies, Monetization and Success

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11:30 AM CST

Ad Game

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1:30 PM CST

Ad Game

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3:30 PM CST

Ad Game

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7:00 PM CST

VIP Dinner, Presented by Mercado Ads

Leaders in Marketing
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The Revival of Print: From Traditional Media to Object of Desire

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Disruptive channels: Expanding reach and optimizing budget OFF mainstream media

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AICP Show 2024

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AICP Show 2024

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Becoming a Global Force: The Evolution of Mexican Craft.

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AMFI Show 2024

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Meet Up Creative Production: Connecting Innovators in Advertising

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2:00 PM CST

AW Lunch Club, Presented by 99 Degrees

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