In this session...
This panel will focus on how Measurement and AI enable marketers to identify, evaluate, and utilize the right media channels to develop and execute effective marketing strategies. The conversation will explore both the practical and strategic implications of AI in media planning and campaign performance optimization.
What You'll Learn from This Session...
- Measurement and AI enable marketers to identify, evaluate, and utilize the right media channels to develop and execute effective marketing strategies
- Explore both the practical and strategic implications of AI
- Media planning and campaign performance optimization
