The Future of DOOH: Overcoming Technical Barriers and Embracing Innovation

DOOH is at a crossroads towards the future, presenting enormous opportunities and challenges. From screen connectivity to the lack of full automation and the difficulty of real-time attribution and measurement, the obstacles are clear. This panel will explore how new technologies, such as artificial intelligence and advanced recognition methods, are revolutionizing the way to overcome these challenges, enabling more accurate attribution and more efficient operation of DOOH in entertainment.