In this session...
Panel session where, Andrea Vidales, CMO of Plata will share with us the story of Plata, how it emerged and has positioned itself significantly in the Mexican market, having innovative products through technology to revolutionize the financial sector.
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Multimedios and Plata, we’ll have an interesting panel, where we analyze how a financial company is betting on the Mexican market, and how crossmedia strategies are functional and successful when the stories its happening.
On the other hand, How Plata has development strategies with Cross Media formats and they are building greats partnership as Multimedios
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What You'll Learn from This Session...
- New Brands!
- New Challenges.
- Strategies for young people
- Innovation in financial markets
