The Revival of Print: From Traditional Media to Object of Desire

Explore how print magazines have evolved from cultural origins to aspirational objects in the digital era. Gerard Angulo, CEO of Fashion Group Latin America and Editor-in-Chief of Marie Claire Mexico and Marie Claire Colombia, will take us through the history of editorial icons like Marie Claire, from its beginnings in France to its establishment in Mexico and Colombia. He will show how the industry has transformed in response to digitalization. View More

Gerard Angulo, CEO of Fashion Group Latin America and Editor-in-Chief of Marie Claire Mexico and Colombia, will lead a session on the evolution of fashion magazines, from their cultural origins to their reinvention in the digital era. Through an exploration of editorial icons like Marie Claire, from its beginnings in France to its growth in Mexico and Colombia, he will examine how the industry has responded to the challenges of digitalization.

In an oversaturated digital landscape, Angulo will discuss how print is resurging as a coveted object for its exclusivity and tangible aesthetics. He will also explore how print is emerging as a key element in hybrid content strategies for the coming years. This session is aimed at fashion and marketing professionals seeking to authentically connect with new audiences through dynamic, mixed approaches that combine the best of both digital and print worlds. View Less