In this session...
An effective advertising campaign involves different strategies to be present to our consumers. The immediacy of the new generations does not give much room for an intense advertising campaign; They simply take control and change it, since they want their contents immediate and without many interruptions. This is where branded content is marking a change in the advertising industry and has become a very effective strategy to connect with audiences organically, without generating interruptions in the content.
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Join us for this unique conference that explores the emerging trends that are redefining the marketing and advertising landscape. In a world where technology advances by leaps and bounds, it is crucial to be aware of the new tools, strategies and consumer behaviors that will shape the future of the industry.
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What You'll Learn from This Session...
- Content Evolution
- The power of branded content
- Adaptation to change
- Creating Experiences