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Weds Nov 6 Streaming & CTV

TVs right to win with Connected TV (CTV) and Streaming

Wed, November 06 at 4:10 PM CST

The Innovation Stage ( View Map)

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In this session...

Have advertisers made too much investments in mobile? With the growth of TV streaming and more people watching ad supported shows, is it time to rethink investment?
Roku will uncover the top trends for TV Streaming along with results on the Mexican market from Comscore’s Connected TV (CTV) Latam study, now in its 3rd year.

What You'll Learn from This Session...

Identifying addressable TV advertising opportunities and trends
Revealing trends for TV streaming and Connected TV usage and behaviours in Mexico
The power of the Connected TV and TV streaming platform

Presented with

Speakers

Iván Marchant   VP Comscore LATAM Comscore LATAM

Fabiola Garcia Salgado Ad Marketing Country Lead Mexico Roku

Event Details

Event Type Session

Track Streaming & CTV

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AI & Modern Marketing

Brands & Marketers

Campaigns & Creativity

Content Marketing Creators Summit

Content, Media, & Entertainment

Digital Advertising

Leaders in Marketing

Trends and Insights

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