In this session...
In the evolving landscape of streaming TV, an integrated ad tech stack can offer a seamless and efficient solution for optimizing ad delivery. From streamlined workflows to more effective monetization, this approach provides a competitive edge. Magnite, Roku, and IPG Mediabrands will discuss the benefits of an integrated stack, including smoother live content delivery in streaming environments.
What You'll Learn from This Session...
- Learn how to optimize ad delivery and campaign workflows through an integrated tech stack.
- Discover strategies for managing ad frequency and placement to enhance the viewer experience.
- Gain insights into effective cross-platform measurement techniques.
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