In this session...
Join Marcos Ordenes, Sales Director for Netflix Ads, and discover how Netflix Ads leads in entertainment and streaming, the influence of its content on culture, and how its promotional approach drives social media conversation. The discussion will also cover fandom and how Netflix fosters connections between brands and passionate audiences.
What You'll Learn from This Session...
- Join Marcos Ordenes, Netflix Ads' Mexico Sales Director, for a captivating session, setting the stage for insights into Netflix's advertising strategies and leadership in the entertainment and streaming landscape. Discover the rise of streaming in Mexico,
- Explore the global and local social media impact with Pablo Legarrea, Sr. Director of Marketing, and delve into how Netflix's unique promotional approach drives conversation and cultural impact.
- Actor and producer Luis Gerardo Méndez will join Pablo to examine the influence of Netflix's content on culture and share their experiences and observations on the evolution of the entertainment and advertising industry.
- Finally, Lina Roncancio, Ad Sales Measurement Strategy Director, will reveal how Netflix fosters fandom, connecting brands with passionate audiences. Don't miss this opportunity to understand how Netflix is redefining entertainment and advertising.
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