Oswald Méndez

As Chief Marketing Officer of Canela Media, Oswald Méndez leads customer-centric strategies to drive growth in the U.S. and Latin America. He oversees all marketing functions, including user acquisition, retention, revenue generation, and go-to-market strategies.
Before Canela, Oswald co-founded New Majority Ready, a consulting firm helping executives leverage America's cultural transformation for business growth by targeting the "new majority" population. He has held executive roles at BBC America, MundoFox Broadcasting, and FOX International Channels. With 20+ years of agency experience in multinationals such as McCann Erickson/Universal McCann, he managed a $1 billion portfolio in Latin America and helped launch Universal McCann. He was also Managing Partner at The Vidal Partnership and began his career at Conill Advertising.
Oswald holds a degree in International Business & Marketing from NYU and certifications in TV and Film from NYU and Blockchain Technologies from MIT Sloan.