Carolina Rodríguez Jaramillo

Carolina is a marketer and publicist with over 15 years of experience in digital marketing and media buying. In the last five years, she has specialized in the CTV industry, educating media agencies and advertisers about streaming as a key channel for reaching new audiences.

Currently, she serves as Ad Sales Lead at Roku, where she leads the Media and Entertainment team for Mexico and LATAM. Her role involves integrating CTV into media strategies, highlighting the advantages of streaming. With a strong commitment, Carolina helps brands navigate the dynamic landscape of entertainment and advertising, ensuring they are well-positioned to seize opportunities in the new digital television world.

Her extensive experience in the CTV ecosystem enables her to address the challenges and benefits faced by advertisers and media agencies while focusing on technological solutions that optimize the buying process and budget efficiency.