Carlos Fanjul

Carlos joined Amazon in 2021 as General Manager for Amazon Ads Mexico. Carlos has 22 years of marketing experience focused on brand strategy, innovation, and media across agency, client, and ad tech companies in Madrid, London, and Mexico City. He worked for Burger King, Kellogg’s and Reckitt Benckiser in the UK before moving to Mexico to focus on media and advertising. While in Mexico, Carlos has specialized in helping brands grow by finding the balance between strategy and activation, long-term brand building and short-term sales.