In this session...
Únete a Marcos Ordenes, Director de Ventas para Netflix Ads y descubre cómo Netflix Ads lidera en el entretenimiento y el streaming, la influencia de su contenido en la cultura y cómo su enfoque promocional impulsa la conversación en las redes sociales. También se abordará el fandom y cómo Netflix fomenta la conexión entre marcas y audiencias apasionadas.
What You'll Learn from This Session...
- Join Marcos Ordenes, Netflix Ads' Mexico Sales Director, for a captivating session, setting the stage for insights into Netflix's advertising strategies and leadership in the entertainment and streaming landscape. Discover the rise of streaming in Mexico,
- Explore the global and local social media impact with Pablo Legarrea, Sr. Director of Marketing, and delve into how Netflix's unique promotional approach drives conversation and cultural impact.
- Actor and producer Luis Gerardo Méndez will join Pablo to examine the influence of Netflix's content on culture and share their experiences and observations on the evolution of the entertainment and advertising industry.
- Finally, Lina Roncancio, Ad Sales Measurement Strategy Director, will reveal how Netflix fosters fandom, connecting brands with passionate audiences. Don't miss this opportunity to understand how Netflix is redefining entertainment and advertising.
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