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Strategic Collaboration: Empowering the Industry through Brand Alliances

In this session...

In an increasingly competitive and connected entertainment world, collaboration is presented as a key strategy for market growth and sustainability. This conference focuses on the importance of forming alliances, even among competitors, as a way to strengthen the industry as a whole.

Throughout the day, prominent experts and leaders from different sectors will share their experiences on how these strategic collaborations can generate synergies, foster innovation and open new business opportunities. Success stories will be explored where rival companies have worked together to address common challenges, such as sustainability, digitalization and market evolution.


The benefits of alliances: How sharing resources and knowledge can boost growth and improve competitiveness.
Collaboration strategies: Practical methods to identify opportunities for cooperation and establish fruitful relationships.
Challenges and solutions: Discussion on the obstacles that may arise when allying with competitors and how to effectively overcome them. View Less

What You'll Learn from This Session...

  1. The benefits of alliances
  2. Collaboration strategies
  3. Challenges and solution

Presented with


Speakers

Gerardo Adame Vice President Walmart Connect
Carlos Escobedo Larrauri Director of Commercial Integration TV Azteca
Laura Perez SVP GM Mexico & Colombia Paramount
Alvaro Cueva Journalist

Event Details

Event Type Session