Rodrigo Zedillo

Leader in digital transformation with extensive experience at the intersection of retail, technology, and data-driven marketing. Currently working at El Palacio de Hierro, where he leads strategic initiatives focused on personalization and the use of customer data platforms (CDP), applying artificial intelligence to enhance customer experience and optimize business decisions. He also has previous experience at Amazon, where he developed key skills in eCommerce and tech product management. With a focus on innovation and automation, he has contributed to the creation of ecosystems that effectively connect consumers and brands. Rodrigo has been invited to various international forums, sharing his vision on the future of commerce and digital marketing, notably at the WhatsApp Business Summit and the TikTok for Business Latam podcast.