In this session...
Female leadership in marketing still has a long way to go. Although many companies in our sector have women in leadership positions, they often have to adopt masculine roles and stereotypes to get there. Female values—listening, empathy, collaboration, and balance—are highly valuable in today’s context. We want to advocate for an inclusive future that encourages diverse leaders, including women capable of creating brands with a more human approach. They are the future of marketing.
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Female leadership in marketing still has a long way to go. Although many companies in our sector include women in leadership positions, they often reach these roles by adopting masculine stereotypes and roles.
The values associated with female leadership—such as listening, empathy, collaboration, and balance—are extremely valuable in today’s context.
This is what we want to advocate for: an inclusive future that fosters diverse leaders, including women who can create brands with a more human approach.
They are the future of marketing.
What will you learn from the Future is Female panel, moderated by Cristina Galán, Country Manager at SAMY in Mexico?
The current state of female leadership: where we are and where we want to go.
The profile of a female leader.
The importance of women's networks in marketing.
Insights from women leaders in the industry.
And much more!
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What You'll Learn from This Session...
- In-depth Understanding of Female Leadership: Attendees will gain insight into the current landscape of female leadership in marketing, exploring the unique challenges and barriers women face in positions of influence. The discussion will focus on overco
- Strengthening Support Networks: The importance of building and nurturing support networks among women professionals in marketing will be emphasized. Attendees will discover how these connections can empower and support women in their careers, creating al
- Inspiration through Stories from Women Leaders: Through experiences and insights shared by women leaders in the industry, participants will receive both practical and emotional inspiration to apply leadership strategies that not only promote their profes
