In this session...
Streaming consumption in Latin America is booming, with the number of CTV viewers growing each year. However, with more options than ever, both streamers and media brands face unique challenges. Streamers are often overwhelmed by choices, while media brands must capture attention while maintaining the seamless TV experience. In this session, we’ll explore insights from Comscore’s latest CTV study, with experts sharing the current TV landscape, CTV’s role in media strategies, and best practices to engage streamers in a fragmented market.
What You'll Learn from This Session...
- The majority of Mexican internet users are streamers, making CTV essential for your media strategy.
- Roku is a thought leader, partnering with recognized vendors like Comscore to guide media marketers in understanding the streaming landscape.
- With unmatched reach and unique ad experiences, platforms like Roku can help streamers and brands navigate a market with boundless content options.
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