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Consumer Evolution: Streaming, Metrics, and the Future of CTV

In this session...

In this interview between Karla and Santiago, we will explore the evolution of the new consumer and the streaming consumption revolution. The conversation will delve into how metrics and data are transforming CTV advertising.

In an environment where media consumption has changed radically, Samsung Ads Mexico brings this conversation with the unique opportunity to explore the evolution of the new consumer.

-How are brands adapting their strategies?
-How to reach more segmented and demanding audiences?
-What technologies shape the future of content?
-How are metrics and data redefining the way success is measured in the digital ecosystem?

Join this Samsung Ads Mexico talk to discover how the future of entertainment and advertising is being transformed by streaming and CTV, and what you need to know to stay at the forefront of this revolution. View Less

What You'll Learn from This Session...

  1. Consumer Evolution
  2. Streaming & CTV
  3. Data & Metrics
  4. The Future of CTV

Presented with


Speakers

Santiago Cortés Head of Sales Samsung Ads Mexico
Karla Berman Shark Shark Tank Mexico

Event Details

Event Type Session

Track  Streaming & CTV