In this session...
The Kings League is transforming sports engagement by leveraging community-driven content, influencer partnerships, and Twitch streaming, providing brands with powerful integration opportunities through Amazon Ads. Using Trident’s success as a case study, this session highlights strategies to embed brands into engaging content, driving emotions and attention to elevate brand strategy.
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Discover how The Kings League is reshaping gaiming engagement through community-driven content, influencer partnerships, and Twitch streaming. This session explores the phenomenon behind the league and highlights how Amazon Ads’ dynamic ecosystem offers brands unmatched opportunities for impactful integration. Using Trident’s success as a case study, we’ll examine how emotions and attention drive engagement in these interactive experiences. Learn strategies for embedding brands into relevant content and see how The Kings League’s innovative platform, paired with Amazon Ads, can elevate your brand strategy.
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What You'll Learn from This Session...
- Understand how innovative formats like the King’s League help advertisers increase brand recall and consumer loyalty.
- Explore Trident’s successful brand strategy and its positioning as a key player in the King’s League community as a sponsor.
- Assess the impact of the King’s League Americas on sponsored brands.
- Recognize the importance of leveraging innovative technologies (biometrics and AI) to effectively measure engagement and attention levels during these activations.
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