The Evolution of Branded Content for the Digital Era

Branded Content has evolved from brands underwriting radio and TV shows to today’s creator-driven, digitally fueled entertainment economy. While access to content and creators has been democratized, brands still face challenges in breaking through the clutter to engage audiences meaningfully. Metrics and KPIs are now crucial to justify ROI in marketing. This session offers an overview of Branded Content's evolution and a master class on building successful digital-era campaigns that drive engagement and business results. View More

Over the years, Branded Content has evolved from the early days of radio and television where brands used to underwrite shows to engage with prospective audiences.  Today, we are living in a creator-driven, digitally fueled entertainment economy where access to content and creators has been democratized.  Brands are still challenged with breaking through the clutter and engaging audiences in a meaningful way, but more than ever having metrics and KPI’s are paramount to justify the ROI of their marketing investment.  This session will provide a quick overview of the evolution of Branded Content and a high-level master class on how to build a successful campaign that delivers on engagement and business results for the digital era. View Less