In this session...
We will explore effective advertising strategies on TikTok, focusing on innovation and engagement. Featuring a content creator, TikTok, the agency OMD and Alkimiads Consulting. We will discuss formats, creators and key metrics brands use to measure campaign success. We’ll also examine the role of viral trends and the TTCX program’s influence on creator collaboration.
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We will explore the most effective advertising strategies in the digital age, focusing on innovation and engagement. We will be joined by a prominent content creator, a representative from TikTok, and a representative from the OMD agency and Alkimiads Consulting. We will discuss ad formats that generate the greatest impact and analyze the key metrics that brands use to measure the success of their campaigns. We will also discuss the role of viral trends and how the TTCX program transforms collaboration with creators, offering personalization and best practices. Additionally, we will examine the evolution of TTCX and its impact across different regions, as well as the type of content that generates the most awareness/conversion. Finally, we will touch on crucial aspects, providing a comprehensive view on how to maximize brand recognition in today’s digital landscape.
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What You'll Learn from This Session...
- We will analyze how brands assess the success of their TikTok campaigns based on the phase of the marketing funnel we are in.
- We will discuss in which situations it is more advisable to use creators with a high level of followers versus niche creators and vice versa
- The TTCX platform was launched a year and a half ago in Mexico, and recently in other LATAM countries. We will discuss the successes, learnings, and challenges encountered during this time
- How AI has impacted or helped in campaigns with creators on TikTok
