In this session...
Este Fireside Chat explorará cómo Barbara y Andy Muschietti, creadores del éxito mundial It y la serie Welcome to Derry, han aplicado su experiencia en la construcción de universos cinematográficos al ámbito publicitario. En esta sesión, compartirán cómo las marcas pueden aprovechar la narrativa transmedia para crear campañas inmersivas y conectar con las audiencias a través de múltiples plataformas, transformando la manera en que se comunican en la era digital.
What You'll Learn from This Session...
- Applying Cinematic World-Building to Advertising: Barbara and Andy Muschietti demonstrate how the techniques used in creating expansive cinematic universes can be adapted to develop more engaging and immersive advertising campaigns.
- Power of Transmedia Storytelling: The session highlights how transmedia narratives allow brands to connect with audiences across various platforms, enhancing audience engagement and creating richer, more interactive experiences.
- Transforming Brand Communication in the Digital Age: By adopting these storytelling strategies, brands can evolve their communication methods, making campaigns more dynamic and relevant in today's multi-platform, digital landscape.
