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Breaking the Mold: Rethinking Traditional Sectors

In this session...

In a context where traditional sectors face pressure to renew, this panel explores how innovation can revitalize industries like museums, education, and fintech, while also attracting new audiences and tackling tech challenges. With backgrounds in education, museums, and fintech, panelists discuss how global benchmarking, digital tools, and disruptive marketing are redefining what it means to be at the forefront. Led by Amanda Berenstein, the conversation features Alejandra Cervantes and Pato Bichara.

In a context where traditional sectors face constant pressure to renew themselves, this panel explores how innovation can not only revitalize industries like museums, education, and financial technology, but also capture new audiences and overcome technological challenges. With a mix of experiences spanning education, museums, and the fintech sector, the panelists will discuss how global benchmarking, digital tools, and disruptive marketing are redefining what it means to be at the forefront of their fields. The conversation, led by Amanda Berenstein, will bring together experts, Alejandra Cervantes and Pato Bichara, who have challenged conventions to attract and captivate tomorrow’s audience, maintaining their relevance in a constantly evolving world. View Less

What You'll Learn from This Session...

  1. Understanding the role of innovation in traditional sectors
  2. Practical approaches to benchmarking and adopting global best practices
  3. Leveraging technology to overcome barriers and enhance experiences
  4. Capturing New Audiences and Retaining Existing Ones in a Digital Age
  5. Cultivating leadership and embracing diversity for a future-ready organization

Presented with


Speakers

Lorenza Lanz Founder & President Mujeres en Tech
Alejandra Cervantes Mascareño CEO Papalote Museo del Niño
Amanda Berenstein CEO Weber Shandwick
Patricio Bichara Founder & CEO Collective Academy

Event Details

Event Type Session