Criteo: Commerce Media. Transforming the Consumer Journey with Data and Media

Commerce Media is emerging as a key solution for connecting brands, retailers, and consumers throughout the entire customer journey. Through the strategic use of data, companies can personalize experiences, optimize the relevance of ads, and maximize the effectiveness of their campaigns. In this talk, we will explore how commerce media and the ability to leverage data enable brands not only to better understand consumer behavior but also to influence purchasing decisions more accurately and efficiently. View More

In an increasingly digital world, Commerce Media is emerging as a key solution for connecting brands, retailers, and consumers throughout the entire customer journey. Through the strategic use of data, companies can personalize experiences, optimize the relevance of ads, and maximize the effectiveness of their campaigns. In this talk, we will explore how commerce media and the ability to leverage data enable brands not only to better understand consumer behavior but also to influence purchasing decisions more accurately and efficiently. View Less