The Future of Marketing and AI

This panel will explore how marketing leaders are using artificial intelligence (AI) and emerging technologies like Web3 to tackle modern challenges, adapting to new tools without losing focus on personalization and audience connection. Experts will share strategies, tactics, and experiences that are setting the path in a constantly evolving digital landscape. View More

In the Roastbrief panel at Adweek, prominent marketing leaders will explore the use of artificial intelligence (AI) and emerging technologies like Web3 to tackle today’s marketing challenges. As digital tools advance at a rapid pace, professionals must adapt their strategies without losing focus on personalization and building authentic connections with their audiences. Panelists will share experiences and case studies that showcase the impact of these technologies on their brands and campaigns. From AI-driven data analysis to creating immersive experiences in Web3 environments, experts will reveal key strategies for staying relevant in an ever-evolving digital landscape. This panel promises to be a valuable guide for understanding how to evolve in digital marketing while prioritizing human connection and effectiveness. View Less