In this session...
Through this session, we´ll provide valuable insights from a recent study with Ipsos on user behaviors and preferences within Uber’s mobility and delivery categories, and we will uncover the behavioral and emotional factors that drive the audiences to take action.
Additionally, we will discuss the advertising opportunities of Uber Advertising and showcase significant success stories alongside a business partner.
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Throughout this session, we will talk about life before and after Uber and how ridesharing and delivery apps have revolutionized the way we travel, eat, and meet our daily needs.
We will provide valuable insights from a recent study with Ipsos on user behaviors and preferences within Uber’s mobility and delivery categories, and we will uncover the behavioral and emotional factors driving diverse audiences to take action.
Additionally, we will discuss Uber Advertising opportunities and how we connect the concepts mentioned before with brand-building and brand performance by showcasing several success stories in collaboration with a business partner.
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What You'll Learn from This Session...
- Show the consumer journey of the audience on Uber and present a recent Ipsos study on the usage of Uber and Uber Eats in Mexico.
- Show the connection that Uber Advertising has with the audience through two key concepts: Mobility Media and Retail Media.
- We will demonstrate how Uber connects these concepts with the brand-building and performance strategies of brands, showcasing an important CPG success story alongside a business partner.
