Omar Badoui

Omar is the Head of Uber Advertising, Mexico. He is a founding member of the Uber Ads division in México and Spanish speaking LatAm, across our delivery and mobility businesses, and has established a local commercial team to nurture relationship with Uber Eats restaurants & CPG partners, as well as helping brands in Mexico have access to new advertising opportunities across Uber’s mobility business.
His journey at Uber began half a decade ago, where he played pivotal roles in leading strategic partnerships for LatAm, managing commercial teams across South and Central America, and spearheading efforts in emerging markets throughout the region, working as General Manager for Uber Eats in Ecuador and Bolivia.
He comes with an extensive commercial background having conducted business in more than 12 countries in LatAm in highly dynamic industries. He holds an Executive MBA from the
IE Business School, post-degree studies in strategic management and a B.S in Industrial
Engineering.