In this session...
Desarrollaremos como retail media tiene el potencial de alinear a marketers y consumidores, empoderar usuarios y crear estrategia que fortalecen vínculos para capitalizan el lower funnel. Hablaremos sobre cómo el maximizar el rol de Mercado Ads en el 2025 , con estrategias omnicanal, partnerships, data y herramientas self service.
What You'll Learn from This Session...
- Global advertising landscape, with significant impact in LATAM and Mexico.
- Marketers prioritize channels that are not relevant to consumers; retail media is the solution to bridge this gap.
- Achieving a balance between upper, middle, and lower funnel to capitalize on the entire customer journey while meeting objectives.
- Empowering consumers by selecting channels that assist them in making decisions.
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