In this session...

Present the winning cases of the Best In Show of the IAB Mixx Awards in LATAM as an example of creativity, strategy and results of the use of digital platforms and formats to businesses and brands.
Give visibility to where to know the rest of the winning cases (Websites) and invite the industry to participate by registering cases in 2025.

The presentation of the Best In Show winning cases from the IAB Mixx Awards in LATAM highlights the transformative potential of digital platforms and formats for businesses and brands in the region. These exemplary cases provide an in-depth look at the power of creativity, strategy, and results when digital tools are used intelligently. From campaigns that reached massive audiences on social media to immersive experiences leveraging cutting-edge technology, these projects demonstrate how innovative digital media usage can make a significant difference in how brands connect with consumers and in achieving business results. View Less

What You'll Learn from This Session...

  1. Digital Innovation Drives Success: The winning cases show how creativity and strategic use of digital tools can significantly boost business results and enhance consumer connections.
  2. ndustry Inspiration: Highlighting these cases aims to inspire digital marketing professionals in LATAM to adopt innovative approaches and leverage the latest trends and technologies to stand out in a highly competitive market.
  3. Visibility and Accessibility: The full gallery of winning cases is available on the official IAB Mixx LATAM Awards website, providing a valuable learning resource for both seasoned professionals and digital marketing students.
  4. Opportunity for New Talent in 2025: The industry is invited to participate in the 2025 edition of the IAB Mixx Awards, offering LATAM brands and agencies a platform to gain global recognition and showcase the region’s creativity.
  5. Celebration of Excellence in Digital Marketing: The IAB Mixx Awards in LATAM not only recognize outstanding achievements but also celebrate the talent and innovation that are redefining the digital industry across the region.

Presented with


Speakers

Leonardo Medel Director Agencia Merced
Mike Arciniega CCO & Founder Archer Troy
Beatriz Hernández Executive Director IAB Perú
Gabriel Richaud CEO IAB México
Juan Camilo Rodríguez CEO Dirty Kitchen
Rossana Vilcarromero Gerente de Marketing SPSA (Supermercados Peruanos SA)

Event Details

Event Type Session