BACK TO SCHEDULE

Becoming a Global Force: The Evolution of Mexican Craft.

In this session...

It highlights how Mexican audiovisual production has increased in quality and competitiveness. The industry has embraced cutting-edge techniques and developed a distinctive creative approach that resonates globally. Today, Mexican talent is recognized for its ability to tell powerful visual stories, establishing the country as a benchmark in international craft.

It highlights how Mexican audiovisual production has significantly grown in quality and competitiveness. The industry in Mexico has successfully embraced cutting-edge techniques, adopting a unique creative approach that resonates on a global scale. Through the integration of new technologies and a deep cultural understanding, Mexican talent has demonstrated its ability to create powerful and captivating visual stories. This has established the country as a key player in international craft, attracting the attention of brands and creatives worldwide. Today, Mexico is recognized not only for its creativity but also for its ability to provide innovative and efficient solutions in audiovisual production for advertising. With a distinctive narrative style and advanced technical resources, the Mexican industry continues to set trends and gain prominence on the global stage. View Less

What You'll Learn from This Session...

  1. Craft value
  2. Importance of the value chain
  3. Strategic Thinking

Presented with


Speakers

Carla Sánchez Armas CEO Latam MPA
Alejandro Lozano Showrunner Lemon Films
Mariano Serkin Co Founder ISLA
Nicolás Celis Executive Producer Pimienta Films
Yune Aranguren Core Brands Director ABInBev

Event Details

Event Type Session