Arjoon Bose

Arjoon is the Europe Marketing Head for New Ventures at General Mills developing and incubating emerging brands in the natural & organic space and creating differential marketing playbooks and business models. Previous to this, he was the Marketing Head for Haagen-Dazs and Nature Valley for UK & Northern Europe at General Mills delivering market-leading growth and award-winning campaigns and partnerships.

He has over 15 years of experience working in roles around the globe at L’Oreal and General Mills and is passionate about remarkable modern magical marketing on purpose-led brands leveraging cultural forces.