Joanna Musi

Spanning over 20 years experience in Marketing, Media, and Digital Product & Strategy, Joanna serves as Digital General Director for TelevisaUnivision, leading ViX, as well as the group`s digital properties.

Along her carreer, she has led key digital areas in companies such as Google, Meta, Pfizer and The Coca-Cola Company, where she helped accelerate their digital transformation, bringing their brands closer to consumers.

Her leadership, passion for brands and the people behind them has enabled her to focus the efforts of a wide span of areas into building new business models, and a powerful combination of innovation through a deep understanding of digital technologies, user experience and product development.

Joanna has a Bachelor's Degree in Industrial Engeneering by the Universidad Iberoamericana, and several Digital Marketing certifications.