Lina Roncancio

As the Ads Sales Measurement Strategy Director for Netflix, she is focused on, driving transformative strategies in advertising impact and content across Latin America. Her holistic approach integrates advanced methodologies for streaming platforms, empowering advertisers with insights that optimize strategies and drive business growth.

Previously, Lina served as the Regional Consumer Insights Director for Netflix's Latin American operations, based in Mexico. She played a crucial role in strategic decision-making. Her career at Discovery Communications involved spearheading advertising sales research and developing an AI-powered tool that aligned brands with targeted audiences, enhancing ROI.

Lina started her career at DraftFCB, leveraging strategic insights to create impactful advertising campaigns across various business sectors.

Lina enjoys a vibrant family life with her husband Andres, their children Jerónimo and Amelia, and their dog, Foxy.

Lina is a proven leader whose expertise in advertising, content, and business strategy continues to shape the streaming and media landscape effectively.