Luciana Etcheverry

Luciana launched her communication career at 20 with Bates and Agulla & Baccetti Group, working for clients like Grupo Telecom, DirecTV, and Renault. In 2003, she joined Molinos Rio de la Plata’s Marketing Team, where she helped create the Media department and strategically supported business growth. She was integral to the team behind the iconic 'Mama Lucchetti' campaign, which revitalized the Lucchetti brand. Her career took a turn in 2013 when she joined Mondelēz International, leading communication strategies across Argentina for its diverse brand portfolio. Currently, as MDLZ CX Sr. Manager for Mexico, she collaborates with Jon Halvorson’s global team, focusing on innovative and collaborative approaches to communication. Luciana holds a degree in Advertising, a postgraduate degree in Negotiation, and has completed training at Singularity University and Hyper Island.