Ariadna Carulli

Ariadna is the Director & Founder of La Dupla & Co, a market research agency with a DEI perspective, focused on anticipating trends and tackling business challenges creatively, beyond traditional practices. With over 18 years of experience in the research industry, she has been leading projects for local and global brands across all of Latin America since the age of 23, giving her a deep understanding of Latin culture and its unique nuances by country.
Her agency is a strategic partner for companies like Disney, 3M, Unilever, Natura, Tupperware, and Walmart, as well as numerous advertising agencies that hire her for her profound understanding of the creative development process.
As of this year, she is also the Director of Argentine Advertising.