Alfredo Sánchez

Alfredo Sánchez has worked in advertising and digital marketing for nearly 20 years, specializing in the podcast ecosystem since 2021. He was responsible for selling some of the first podcast advertising campaigns in Mexico. Alfredo has promoted digital audio by participating in the IAB audio whitepaper and the IAB digital audio study, both in 2022. Previously, he was the Sales Director at Acast, Gracenote, Televisa, Sizmek, and was Commercial Director for over 10 years at Yahoo! Mexico. Additionally, Alfredo was the first Mexican to obtain the international Digital Media Sales Certificate from the IAB (Interactive Advertising Bureau).