Pablo Legarrea

Pablo has over 15+ years building global brands in a wide variety of industries like technology, consumer goods and advertising. He recently joined Netflix to lead the Mexico team with the ambition to take the brand to new heights. Prior to Netflix, he spent almost 4 years building a 100 people marketing organization in Latin America to scale the DiDi brand in the mobility, food delivery and fintech businesses. There he propelled the brand to market leadership in different markets and set up its very 1st internal creative studio globally. Before that, he spent more than 3 years at Uber, as one of the 1st marketing hires in the region. Prior to that he spent 5 years at Unilever leading brands like Ben & Jerry's, Magnum and Rexona; his career also includes over 7 years in FMCG and advertising companies like Unilever, Danone and JWT respectively. He also spent almost 3 years in the UK working in global brands and innovation. Pablo (Lega) will oversee the Marketing campaign including creative development, strategy, paid media and social.