Rafael Pitanguy

Rafael Pitanguy currently resides in New York and works as Deputy Global CCO at VML, as well as Creative Lead for the Coca-Cola Company. In the 2024 Cannes Lions International Festival of Creativity, Coca-Cola was awarded Creative Brand of the Year for the first time in its history. Rafa and his team were directly involved in this accomplishment, with wins for different Coca-Cola campaigns, including the “Thanks for Coke-creating” project, the brand's most awarded initiative to date.

In previous years, as the former CCO of VMLYR São Paulo, Rafael Pitanguy led the agency to unprecedented recognition for two consecutive years as Track Agency at the Cannes Lions Festival. Among the winning works responsible for this achievement is the Starbucks I AM project, winner of the first Glass Grand Prix for Latin America.

Before that, he served at Africa DDB for 7 years as Creative Vice President. Throughout these years, the agency was elected International Agency of the Year by Advertising Ag