Carla Sánchez Armas

She leads and executes the Association’s policy development and advocacy on the industry’s core priorities, including copyright, content protection, market access and production issues throughout the Latin America region, focusing on Mexico, Brazil and Argentina.

Having served in various roles in the Mexican government, Sanchez Armas joined the MPA from the office of the Presidency of Mexico, where she most recently served as the Country Brand and International Media Coordinator. She also served as the General Director of International Media, rising from the Deputy General Director role during which she founded the International Media Monitoring Center and liaised between federal government agencies and the international media corps. Her additional roles in the Mexican government include running communications for the Ministry of Foreign Affairs, where she designed and implemented the communications strategy for Mexico’s G20 Summit.