In this session...
We will explore how retail media has the potential to align marketers and consumers, empower users, and create strategies that strengthen bonds to capitalize on the lower funnel. We’ll discuss how to maximize the role of Mercado Ads in 2025 through omnichannel strategies, partnerships, data, and self-service tools
What You'll Learn from This Session...
- Global advertising landscape, with significant impact in LATAM and Mexico.
- Marketers prioritize channels that are not relevant to consumers; retail media is the solution to bridge this gap.
- Achieving a balance between upper, middle, and lower funnel to capitalize on the entire customer journey while meeting objectives.
- Empowering consumers by selecting channels that assist them in making decisions.
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