Fernanda Balbuena

With 14 years of experience in brand integration across multiplatform content and special project design, Fernanda has worked on strategic accounts and business development within the entertainment industry at companies such as Warner Media, where she managed projects like the Oscars, Latin Grammys, and sports-related projects such as the Champions League. She also contributed to creating branded content in several HBOmax series, including Bake Off, Bunker, Por La Máscara, and Bronco.

She is currently serving as Commercial Director at Warner Music, leading a commercial team that covers five key areas: Digital Platforms, Music Synchronization, Brand Partnerships, Catalog, and Gaming. Her education includes a master’s degree in content creation for new media from Anáhuac University, enabling her to blend creativity and strategy in every project.