Tonatiuh Hernández

Tonatiuh began studying finance and his passion for media emerged in 1994. With a solid academic background, including a degree in Business Administration and a Masters in Strategic Media Planning, he excelled with multiple Marketing diplomas from institutions such as Harvard and Warton. With 30 years of experience in advertising and 23 years in media, he held CEO roles in renowned groups such as IPG, Havas and WPP, and is currently the DG of Multiplatform Sales at Televisa. He was a judge at Cannes in 2015. At Televisa, he contributed to the first Cannes Titanium award in Mexico in 2020. He excelled as CEO Latam for Arena, attracting important accounts. He won an extensive list of clients in pitch processes, including BDF, Bimbo, SCA, Liverpool, Lala, among others. His experience extends to national and international accounts, such as American Airlines, Avaya, Bacardi, Bimbo, Bristol Myers, and many more. His career is a testament to his exceptional skills.