In this session...
Join us for an open and close conversation with Lupita Villalobos, content creator; Marcela Ayala, Chief Operations Officer of MPV MGMT and Tzoalli Ramírez, Influencer Marketing Coordinator at Media LAB. Together they will explore how to build authentic and lasting relationships between brands and content creators. An honest conversation about what really works in the world of Influencer Marketing.
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This panel is presented as a key opportunity to understand the role that content creators play in Influencer Marketing, offering a deep insight into the challenges and opportunities they face and how to maximize value through lasting collaborations aligned with current digital market trends, highlighting the importance of creator authenticity to achieve meaningful campaigns.
Lupita Villalobos, content creator; Marcela Ayala, Chief Operations Officer of MPV MGMT and Tzoalli Ramírez, Influencer Marketing Coordinator at Media LAB will share their personal experience on how successful partnerships with brands not only enhance campaigns, but also strengthen the long-term relationship between creators and brands, generating a sustained impact.
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What You'll Learn from This Session...
- Emphasizes the importance of creative and innovative collaborations to increase the reach and relevance of campaigns.
- Find out how long-lasting collaborations between creators and agencies optimize the impact and effectiveness of advertising campaigns.
- Discover the vision behind an Influencer Marketing agency and the key to success in their strategies.
