In this session...
Podcasts in Mexico have evolved from a niche medium to a mainstream entertainment phenomenon. Join Yordi Rosado, host of the popular podcasts "De Todo un Mucho" and "La Entrevista", Jordi Oliveres, co-founder and general manager of Pitaya Entertainment, one of the largest Spanish-language podcast networks in the world, and Alfredo Sánchez , Head of Sales for Mexico and Latin America at Pitaya, for a conversation about the transformative potential podcasts represent for advertisers.
What You'll Learn from This Session...
- Podcasts have a significant reach in Mexico and their audience sets trends.
- Ads in podcasts are more effective and versatile than ads in other forms of media.
- Podcast hosts can enhance the impact of podcast ads by being personally involved in ad campaigns.
