In this session...
During this panel, Pati Giemza, CEO of StayOnSocial, a leading talent management agency, and Alexis Omman, its exclusive talent and one of the top LATAM content creators with over 32M followers, will explore the psychological motivations behind generosity in viral content, the reasons why viewers are so drawn to Alexis's charitable acts, and how emotional content helps brands amplify their values and reach large audiences.
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Attendees will gain an understanding of the principles and strategies that Alexis and brands use to create more human, authentic, and emotionally resonant campaigns that impact millions of people.
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What You'll Learn from This Session...
- Learn the strategy behind digital content with social impact.
- The psychology behind content that builds a loyal community.
- The rewards for brands that activate viral content with social impact.
- The outcomes of creating human, authentic, and emotional campaigns.
