In this session...
In an ever-changing technologic scenario, content reels in demand to new devices and platforms, ensuring their adoption. The growth of Connected TV, and the increased share of the Smart TV industry are both key examples of what to expect in the future for video consumption.
But first, Content.
What You'll Learn from This Session...
- Content immersion goes beyond devices.
- Crossmedia is not only possible, but necessary in this social context.
- As technology continues to evolve, the role of content will remain central to the success of digital media businesses.
