In this session...
Can you be creative without being effective or vice versa?
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Let's explore together the unbreakable bond between creativity and effectiveness. How one cannot live without the other and how effectiveness is the best quality that can be found in creativity. Let's learn how to identify creativity and how to use it to make effective campaigns that achieve results, become news and transform people's lives. Because to be creative, you first have to be effective.
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What You'll Learn from This Session...
- Creativity
- Advertising
- Effectiveness
- Tips
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