Michelle Romo

As Vice President of Marketing and Communications for the North Latin America Division at Mastercard, Michelle Romo is responsible for developing integrated strategies in the areas of customer and partner marketing, product marketing, sponsorships, advertising, market insights, corporate reputation, communications of employees and problem management. Michelle has a degree in Marketing from Tecnológico de Monterrey and is certified by the IPADE-D1 improvement program. With more than 20 years of experience in marketing and communication areas, she has contributed to the creation of brand communication strategies for prestigious companies such as Nestlé, P&G, Beam Global Brands and technology companies such as Mastercard. Her work on the agency and client side has allowed her to build solid business relationships in various markets, as well as create innovative ideas that have added unmatched value to the industry.