BEGIN:VCALENDAR
PRODID:-//Microsoft Corporation//Outlook 11.0 MIMEDIR//EN
VERSION:2.0
METHOD:PUBLISH
BEGIN:VEVENT
DTSTART;TZID=America/Mexico_City:20241106T184000
DTEND;TZID=America/Mexico_City:20241106T192000
LOCATION:The Innovation Stage
TRANSP:OPAQUE
SEQUENCE:0
UID:20260404T023346-1287254828@mydomain.com
SUMMARY:Building  Experiential Marketing
DESCRIPTION:In this session, we will share insights from Corona Cero's sponsorship of the Paris 2024 Olympics, discussing the power of experiential marketing in developing a new segment in the beer market. We will analyze the growth potential of non-alcoholic beers in the Mexican and global markets and how Corona Cero has successfully activated the mega-platform in a 360-degree approach, addressing the main barriers to developing this segment.
PRIORITY:1
CLASS:PUBLIC
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ACTION:DISPLAY
DESCRIPTION:Reminder
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