All Events

Tuesday

AW Lunch Club, Presented by 99 Degrees
Tue • 2:00 PM CST • Macarella
Future Is Female Awards
Tue • 7:00 PM CST • Creativity Stage
VIP Dinner, Presented by Mercado Ads
Tue • 7:00 PM CST • special-event
Plata: Transmedia Storytelling
Tue • 10:00 AM CST • The Great Minds Stage
How Media Quality Helps Inform A Successful Campaign Strategy
Tue • 10:00 AM CST • Innovation Stage
Humanizing the Internet: Empowering Your Branding and Performance Strategies
Tue • 10:10 AM CST • Creativity Stage
Mercado Libre: Building a Brand and Driving Demand
Tue • 10:50 AM CST • The Great Minds Stage
MrBeast’s Blueprint for Global Good: How Digital Influence Powers Real Change
Tue • 11:00 AM CST • Creativity Stage
 
The Revival of Print: From Traditional Media to Object of Desire
Tue • 11:00 AM CST • Scale Up Lounge
BuzzFeed: 5 Lessons to Adapt Your Brand to New Generations
Tue • 11:10 AM CST • Innovation Stage
Ad Game
Tue • 11:30 AM CST • The Dome, presented by Netflix
Ad Weak: The Dilemmas of Making Weak Content
Tue • 11:40 AM CST • The Great Minds Stage
Advertising Trilogy: Data, Innovation and Incrementality
Tue • 11:50 AM CST • Creativity Stage
The Future is Now: Transformative Trends in Marketing and Advertising
Tue • 12:00 PM CST • Innovation Stage
Sightwalks - Behind the Scenes
Tue • 12:30 PM CST • The Great Minds Stage
Brandtertainment & Hacking Culture: Breaking Barriers in Brand Connection
Tue • 12:40 PM CST • Creativity Stage
Disruptive channels: Expanding reach and optimizing budget OFF mainstream media
Tue • 12:40 PM CST • Scale Up Lounge
Generative 3D and the Future of Creativity
Tue • 12:50 PM CST • Innovation Stage
Ad Game
Tue • 1:30 PM CST • The Dome, presented by Netflix
Influencer Marketing 360: The Synergy That Boosts Results
Tue • 2:00 PM CST • The Great Minds Stage
Deep Audience Connections: Empowering Advertisers with Relevant Content & Brands
Tue • 2:10 PM CST • Creativity Stage
Microsoft Advertising: Performance Gurus
Tue • 2:20 PM CST • Innovation Stage
Fueling Innovation: AI's Role in Creativity & Beyond
Tue • 2:50 PM CST • The Great Minds Stage
COMBO! The Superpowers of Gaming
Tue • 3:00 PM CST • Creativity Stage
AICP Show 2024
Tue • 3:00 PM CST • Scale Up Lounge
The Future of DOOH: Overcoming Technical Barriers and Embracing Innovation
Tue • 3:10 PM CST • Innovation Stage
Ad Game
Tue • 3:30 PM CST • The Dome, presented by Netflix
The New Owners of the Media
Tue • 3:40 PM CST • The Great Minds Stage
Fast Fashion Bets on Influencers: Myths, Taboos, and Realities
Tue • 3:50 PM CST • Creativity Stage
AICP Show 2024
Tue • 3:50 PM CST • Scale Up Lounge
From Zero to #1: The Unstoppable Rise of Chisme Corporativo in Just 5 Weeks
Tue • 4:30 PM CST • The Great Minds Stage
Becoming a Global Force: The Evolution of Mexican Craft.
Tue • 4:40 PM CST • Scale Up Lounge
Impactful Collaborations: Secrets to Success on TikTok
Tue • 4:50 PM CST • Innovation Stage
FILMVERTISING: Film That Looks Like Advertising or Ads That Look Like Film
Tue • 5:20 PM CST • The Great Minds Stage
AMFI Show 2024
Tue • 5:30 PM CST • Scale Up Lounge
Music: The Transformative Power in Culture and Advertising
Tue • 5:40 PM CST • Innovation Stage
Meet Up Creative Production: Connecting Innovators in Advertising
Tue • 6:20 PM CST • Scale Up Lounge
Influencer Marketing from the Inside: Strategies, Monetization and Success
Tue • 6:30 PM CST • Innovation Stage

Wednesday

Samsung Ads Mexico | Leading Connections
Wed • 1:30 PM CST • Macarella
A Creative Approach: Winning Awards & Influencing People
Wed • 2:20 PM CST • Scale Up Lounge
FIAP - Festival Iberoamericano de la Creatividad
Wed • 6:00 PM CST • The Dome, presented by Netflix
VIP Dinner, Presented by IBM
Wed • 7:00 PM CST • TABLE by Food and Wine
 
VIP Dinner, Presented by Globant GUT
Wed • 7:00 PM CST • Campos Polanco
Who's Driving Who?: The Role Of Content In The Technologic Ecosystem
Wed • 10:00 AM CST • The Great Minds Stage
Ad Game
Wed • 10:00 AM CST • The Dome, presented by Netflix
How to Craft Killer Briefs
Wed • 10:10 AM CST • Creativity Stage
Consumer Centricity: The New Engine Driving Business
Wed • 10:10 AM CST • Scale Up Lounge
The Evolution of Branded Content for the Digital Era
Wed • 10:20 AM CST • Innovation Stage
Advertising Disconnection: How to Close the Gap Between Marketers and Audience
Wed • 10:50 AM CST • The Great Minds Stage
Strategies to Safeguard Your Brand and Navigate Misinformation
Wed • 11:00 AM CST • Creativity Stage
IAB Latam - IAB Mixx Awards
Wed • 11:00 AM CST • Scale Up Lounge
Ads, Fandom, Action: The Next Episode with Netflix Ads
Wed • 11:10 AM CST • Innovation Stage
Roots to Results: How Creativity Powers The Coca-Cola Brand
Wed • 11:40 AM CST • The Great Minds Stage
Lessons from Cinema for Advertising in the Transmedia Content Era
Wed • 11:50 AM CST • Creativity Stage
IAB: Key Insights into Digital Investment and Media Mix in Latin America
Wed • 11:50 AM CST • Scale Up Lounge
Perfect Synergy: Organic Collaboration Between Talent and Brand
Wed • 12:00 PM CST • Innovation Stage
How to Supercharge Your Brand in  the New Social Media World 
Wed • 12:30 PM CST • The Great Minds Stage
Breaking the Mold: Rethinking Traditional Sectors
Wed • 12:40 PM CST • Creativity Stage
Brands and Agencies Meet Up
Wed • 12:40 PM CST • Scale Up Lounge
Logrand Case: The Power of pDOOH, Addressable TV, Audio Ads & Rich Media
Wed • 12:50 PM CST • Innovation Stage
Ad Game
Wed • 1:30 PM CST • The Dome, presented by Netflix
FONI Entertainment & Volvo Cars Mexico present: The comedy used as a vehicle to create connections
Wed • 2:10 PM CST • The Great Minds Stage
Unlocking Brand Potential for Trident: The Kings League on Twitch
Wed • 2:30 PM CST • Innovation Stage
Make your brand's campaigns go viral using Alexis Omman's emotional content
Wed • 3:00 PM CST • The Great Minds Stage
Behind the Scenes: La Estrategia del Día - Bloomberg Línea.
Wed • 3:10 PM CST • Creativity Stage
Unlocking the Power of Seamless Streaming Through an Integrated Stack
Wed • 3:20 PM CST • Innovation Stage
Ad Game
Wed • 3:30 PM CST • The Dome, presented by Netflix
Leadership that Transforms: Lessons from Latam's Most Influential CMOs
Wed • 3:50 PM CST • The Great Minds Stage
EL CEO: The most popular business media platform in Latin America.
Wed • 4:00 PM CST • Creativity Stage
TVs right to win with Connected TV (CTV) and Streaming
Wed • 4:10 PM CST • Innovation Stage
Women Who Inspire
Wed • 4:40 PM CST • The Great Minds Stage
Together to conquer: How to succeed in the U.S. market
Wed • 4:50 PM CST • Creativity Stage
Consumer Evolution: Streaming, Metrics, and the Future of CTV
Wed • 5:00 PM CST • Innovation Stage
How to unlock the advertising potential of podcasts in Mexico with Yordi Rosado
Wed • 5:30 PM CST • The Great Minds Stage
Antipanel: creative agencies, hot or not?
Wed • 5:40 PM CST • Creativity Stage
The Future of Media
Wed • 5:40 PM CST • Scale Up Lounge
How Brands Can Own the Streamer’s Journey in a Fragmented Market
Wed • 5:50 PM CST • Innovation Stage
Minds, Machines, and Data: The Trident Driving the Future of Media Agencies
Wed • 6:20 PM CST • The Great Minds Stage
How to Understand a Generation That Doesn’t Understand Itself?
Wed • 6:30 PM CST • Scale Up Lounge
Building Experiential Marketing
Wed • 6:40 PM CST • Innovation Stage

Thursday

Advertising Week LATAM Closing Concert with Mario Bautista
Thu • 8:00 PM CST • The Great Minds Stage
Beyond the Script: Challenges and Realities in La Casa de los Famosos México
Thu • 10:00 AM CST • The Great Minds Stage
Creative Leadership: Innovating Campaigns that Connect and Inspire
Thu • 10:10 AM CST • Creativity Stage
Data & insights for real time optimization
Thu • 10:20 AM CST • Innovation Stage
Long-Lasting Partnerships: Collaborations Between Brands and Influencers
Thu • 10:50 AM CST • The Great Minds Stage
Decoding Programmatic: How DOOH has Evolved into a Powerful Tech Ecosystem
Thu • 11:00 AM CST • Creativity Stage
Digital Marketing: Creating and Positioning a Personal Brand
Thu • 11:00 AM CST • Scale Up Lounge
AI & Modern Marketing
Thu • 11:10 AM CST • Innovation Stage
Ad Game
Thu • 11:30 AM CST • The Dome, presented by Netflix
Beyond the Screen: The Impact of Ana Claudia Talancón in the Entertainment World.
Thu • 11:40 AM CST • The Great Minds Stage
Strategic Collaboration: Empowering the Industry through Brand Alliances
Thu • 11:50 AM CST • Creativity Stage
The Transformation of Advertising Through Mobility, Delivery and Retail Media
Thu • 12:00 PM CST • Innovation Stage
The Path to Sustainable Success in Programmatic Campaigns
Thu • 12:40 PM CST • Creativity Stage
Criteo: Commerce Media. Transforming the Consumer Journey with Data and Media
Thu • 12:50 PM CST • Innovation Stage
Ad Game
Thu • 1:30 PM CST • The Dome, presented by Netflix
Female Leadership in the Marketing Industry
Thu • 2:20 PM CST • Creativity Stage
The Future of Marketing and AI
Thu • 2:30 PM CST • Innovation Stage
Leveraging the Chinese innovation and investments in marketing sector
Thu • 3:00 PM CST • The Great Minds Stage
Ad Game
Thu • 3:00 PM CST • The Dome, presented by Netflix
Between Innovation and Social Responsibility: Reality or Marketing Strategy?
Thu • 3:10 PM CST • Creativity Stage
The comprehensive ecosystem to address digital transformation
Thu • 3:20 PM CST • Innovation Stage
The Power of Sound
Thu • 3:50 PM CST • The Great Minds Stage
UGC: Say More With Less
Thu • 4:00 PM CST • Creativity Stage
What a guajolota! How Media and Content Creators Blend in This Impossible Recipe
Thu • 4:00 PM CST • Scale Up Lounge
Leveraging the power of WhatsApp for business in Mexico
Thu • 4:10 PM CST • Innovation Stage
Power of PR
Thu • 4:50 PM CST • Creativity Stage
CREA + TIVENESS
Thu • 4:50 PM CST • Scale Up Lounge
Disruption
Thu • 5:00 PM CST • Innovation Stage
Ad Game
Thu • 5:00 PM CST • The Dome, presented by Netflix
“From Big Data to Real Time Personalization: The HEINEKEN Mexico Case”
Thu • 5:40 PM CST • Creativity Stage
Impact and Authenticity: The Power of Voices on Social Media
Thu • 5:40 PM CST • Scale Up Lounge
Authenticity and Connection: The key to choosing your Ideal soccer ambassador.
Thu • 6:30 PM CST • Creativity Stage
Meet up creator and brands
Thu • 6:30 PM CST • Scale Up Lounge